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Cereals Canada Welcomes New President

Congratulations to Cam Dahl, named yesterday as president of Cereals Canada and the first person to hold the position in the organization. Starting March 3, Cam will bring his vast experience in the agriculture sector, his ability to build consensus among stakeholders and his record of effective leadership to the recently formed national organization of partners from all sectors of the cereals value chain.

Read the release from Cereals Canada

Well-known ag industry professional selected to lead organization going forward Winnipeg, February 5, 2014 – Today, Cereals Canada announced the appointment of Cam Dahl as the organization’s first President.

With a Master of Science degree in Agricultural Economics from the University of Manitoba Dahl brings diverse agriculture industry experience to his new role. Prior to joining Cereals Canada, he served as General Manager of the Manitoba Beef Producers, Commissioner of the Canadian Grain Commission, Chair of the Canadian International Grains Institute Board of Directors, and Executive Director of the Grain Growers of Canada. He also worked on Parliament Hill. As President, Dahl will have oversight of the strategic direction, development and management of Cereals Canada operations.

“We are pleased to have a seasoned agriculture industry professional take the leadership position at Cereals Canada,” offers Greg Porozni, an Alberta wheat producer and Cereals Canada Chair. “Cam is a strong leader, and his broad experience in agriculture and policy is a good fit for what Cereals Canada represents and what it has been established to do.”

With collaboration a key priority for Cereals Canada, Dahl’s knowledge of how government works from the inside, combined with a solid understanding of how to best communicate the needs of industry, will serve this new and growing organization well.

“We may be a relatively new entity but we have set high expectations and we have a lot of work to do to demonstrate value. We needed a strong individual who could rise to that challenge,” adds Porozni. “Cam understands the importance of building relationships and trust, and he knows how important collaboration is to enable all sectors of the industry to advance together.”

Dahl is excited for the opportunity to be a part of building something he says is really needed in this industry and in Canada – a collaborative, driving force that represents and serves the cereals value chain both domestically and internationally. In a planning session slated for March 2014, the Cereals Canada Board of Directors, with the support of their new President, will be setting the strategic direction for the organization going forward.

“The Board of Directors has created strong momentum early on,” adds Dahl. “I look forward to building on that energy in the coming months, supporting and contributing to the strategic planning process, as well as reaching out and demonstrating our value to the industry at large.”

Dahl starts his new role with Cereals Canada on March 3, 2014.